Counsellor – EUROPEAN REAL ESTATE BRAND INSTITUTE / Real Estate Brand Book


The EUREB Institute (European Real Estate Brand Institute) is the leading platform for financial and behavioural evaluation of corporate brands in the European real estate industry. Based on various scientifically recognised brand value models, the EUREB Institute has been evaluating around 1,400 brands from the European commercial and private customer sector every year since 2009.

By combining qualitative and quantitative methods, the “EUREB Brand Value Model” is intended to provide clear, unambiguous results with which early warning recommendations for strategic action can be derived. The top-ranked companies in the EUREB Brand Ranking are divided into various sub-areas and receive the REAL ESTATE BRAND AWARD annually.

The results of the studies have been published in the REAL ESTATE BRAND BOOK since 2014. With this industry monitor, the brand positioning of the relevant companies in the European real estate industry is presented for the first time using scientifically valid indicators. In addition, this provides insights to support the management of corporate development and communication strategies.

// My tasks

The first contact was made via a freelance portal. I was responsible for the restructuring and redesign of existing presentations for the customers of the EUROPEAN REAL ESTATE BRAND INSTITUTE.  Gradually, the range of tasks was extended to website changes, participation in workshops with external agencies, creation and distribution of newsletters, consulting on future brand and marketing strategies, maintenance of social media channels (including offline events) and basic consulting on IT-specific topics.
In the meantime, we maintain a trusting and cooperative business relationship in which telephone support is offered even on holidays such as Christmas.

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